How Social Media Makes Tee Shirt Marketing More Effective

By on June 8, 2015

Custom t-shirt printing

Cheap custom tee shirts might seem like an outdated way to market a brand, but they’re more effective now than ever before, and it’s all thanks to social media.

Before smartphones became an ubiquitous part of American culture, branded, cheap custom tees were already effective. About 95% of Americans wear tees, 89% of whom wear them at least once a week. That’s a staggering 283,821,000 people who wear tee shirts at least once a week. Those who wear branded, custom tees become walking billboards. These custom tees are capable of generating about 200 impressions per dollar spent making them. With the combination of the massive amount of people who wear tees, and the power custom tees have, it’s no wonder that they’re incredibly efficient marketing tools.

Now thanks to social media, custom tees are even more effective. Here’s why.

More Brand Exposures Are Generated.

Every day, Facebook users upload a staggering 350 million photos, which are seen by hundreds of people. If the people in even one of those photos are wearing a company’s branded, custom tee, that’s another few hundred more exposures generated just like that.

The Brand Appears More Influential.

According to a study by RewardSteam, personal recommendations are the number one driver of consumer purchase decisions across multiple product categories. When someone wears a company’s branded tee, it’s just as though they were personally recommending the company themselves, in turn increasing the likelihood that those who are exposed to the brand will become future customers.

If you need to market your business in a smart, cost-effective way, then you need to use branded, custom tee shirts. Not only are these marketing tools incredibly effective, they’re even more powerful now thanks to the omnipresence of social media.

If you have any questions about using custom shirts to market your brand, feel free to share in the comments.

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