In the past, shopping could be a complicated task. Unless the prospective shopper lived in a big city like New York City with dozens of shops on each block, this prospective shopper would have to travel several miles to reach a store which stocked the product that he or she wanted or needed. However, these stores often ran out of the items that their shoppers wanted or needed. When this happened, the unhappy and frustrated shopper only had a few options, none of which appealed to him or her very much. The unhappy shopper could travel to another store in…