Why are t-shirts so popular, anyway? They fill up countless closets around the country and are considered both highly stylish and the perfect compromise between savvy and casual. It could be the plethora of unique designs they can be printed with, ranging from minimal prints to more complex artistry. It could be the practicality of the item, adding a new fun flavor to your closet and fitting almost any casual or active occasion. Whichever your favorite may be, screen printing and embroidery is a resource that won’t be going out of style any time soon. Many businesses turn to it as a form of advertising, going beyond conventional banners in favor of a more familiar item that will be used time and time again.
Did you know the average person owns 27 t-shirts in their closet? That’s pretty impressive! Another 62% of Americans claim to own more than ten t-shirts in their wardrobe, cementing this particular style as the most beloved form of fashion around. Ongoing surveys are conducted every year to figure out how the American populace is leaning concerning this popular fashion statement. Two billion t-shirts are sold around the world annually for events ranging from sports to advertisement. These shirts can have short or long sleeves as well as a variety of different necklines to shake things up.
Let’s take a look at some more studies. Over 30% of Americans say their favorite t-shirt color is white, though black remains a popular choice for many. A study revealed over 90% of Americans have a favorite t-shirt they turn to time and time again. What makes one more beloved than the other? A lot of it has to do with fond memories or an individual’s unique taste. Over 70% of those who used the promotional product said they use it at least once per week, while another 50% of participants in the study did business with the advertiser after receiving the promotional item.
Using screen printing and embroidery is a popular way of advertising one’s business while giving back to the customer. It’s been found that people vividly remember the brands who gave them a custom shirt, though this trend can vary significantly from region to region — the Midwest, for example, remembers the best at 95% while those hailing from the Southeast remember at around 81%. Nearly half of all consumers own logoed t-shirts, making screen printing and embroidery one of the most clever and effective methods of marketing one’s business.
Customized apparel is ideal because of the plethora of different things you can achieve. Thanks to more accessible technology, screen printing and embroidery can craft literally anything that comes to your imagination. Trying to become more eco-friendly? Never fear! T-shirts created from recycled cotton prevent a whopping five billion tons of textile waste from entering landfills every year. Landfill waste is a hot button issue in the United States due to its affect on the surrounding environment and costly maintenance, so help your community out and turn to recycled materials.
Creating Your T-Shirt
While mugs and bracelets are nice at the end of the day, nothing can beat a good t-shirt. They’re memorable, fun to wear and can remain in an individual’s closet for years. You can even help out your environment by choosing recycled materials over more conventional textiles. The majority of t-shirts are made from cotton — this material can absorb over 20 times its own weight in water and is even stronger wet than dry. It’s also very breathable and is ideal for sensitive skin types and people of all shapes and sizes. If you’re thinking of trying screen printing and embroidery, look no further than your local printing station and see what graphic design services they offer. You could just find custom apparel products will give your business the kick it needs!