Digital marketing is all the rage. Between mobile advertisements, social media posts, and SEO content marketing, businesses are able to connect with their target audiences on a far more personal and intimate level than was ever thought possible. While having a strong online and social media presence is vital for keeping audiences engaged, some “old school” tools of the trade are still quite relevant in the digital age. Let’s face it, target audiences are addicted to the internet and have near 24/7 access to it thanks to smart phones and mobile devices. For the most part, this is seen as…