According to research, nearly all — 95% — of Americans wear t shirts. In addition, 9 out of every 10 Americans own at least one t shirt that they refuse to get rid of due to sentimental value. With that being said, it’s safe to say that t shirts are simply apart of American life.
While plain ol’ solid print or color t shirts have and always will be a staple in American fashion, custom print tees have become equally popular and have exploded onto the fashion scene. In fact, they’ve become so popular, there’s even an app — or two — for that.
Why the sudden popularity? Americans are more expressive now than ever, and thanks to the connectivity of social media, consumers are able to share and express themselves in ways that were once considered impossible or social unacceptable. Custom designed tee shirts serve has a medium or vehicle of self expression, allowing consumers to showcase their creativity while making a fashion statement.
However, custom printing on t shirts can be used for much more than making a fashion statement. In fact, promotional tshirts are an excellent way to get the word out about your company, a cause, or a special event.
Everyone operates at a mile a minute nowadays thanks to the internet and social media, meaning so many digital and mobile ads are simply looked over or flat out ignored (cue pop up ads). Similarly, many television commercials go ignored — except for during the Super Bowl — due to the fact that so many consumers use their smartphones or mobile devices while watching television.
On the other hand, promo t shirts can be used to break up the monotony and allow users to connect with your brand on a more physical level. For an added level of excitement and interest, you may want to consider compressed tees.
Compressed tees and t shirts that have simply been shrink wrapped or compressed into a specific shape. They’re ideal for events, giveaways, party favors, and more.